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Coloured hair: keep colour vibrant for longer

The routine changes that protect pigment, boost shine, and reduce fading.

Why colour fades

  • Hot water + frequent washing opens the cuticle
  • Heat styling without protection dries the surface
  • Sun exposure (UV) breaks down pigments
  • Harsh cleansers strip colour faster

The simplest colour-safe routine

Colour-safe shampoo

Gentle cleansing that doesn't strip.

Condition every wash

Helps smooth the cuticle for shine.

Weekly treatment

Keeps hair soft so colour looks richer.

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