๐ŸŽ“ J Beverly Hills Online Seminar โ€” 10 August at 18:00 EEST ยท J Beverly Hills Wet Line ยท With Mikayla Nelson ยท Register now โ†’
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J Beverly Hills

USA โ€” Luxury hair care

The story of J Beverly Hills

Premium hair products for women and men, created by celebrity stylist Juan Juan โ€” designed to elevate every hair type.

Duris Beauty is the official importer for J Beverly Hills in Estonia, Latvia, Lithuania and Finland.

J Beverly Hills products

Salon-grade performance, designed for everyday use.

From Beverly Hills to your routine

J Beverly Hills is a luxury hair care brand created by celebrity stylist Juan Juan. The idea was simple: give stylists and their clients truly premium products โ€” formulas that perform in the salon and feel effortless at home.

The brand is known for offering solutions for different hair types and goals โ€” hydration, repair, volume, daily care and more โ€” with a premium, modern feel.

At Duris, we bring J Beverly Hills to the Baltic States and Finland, making it easy for both professionals and home users to access the same quality.

The right range for your hair

J Beverly Hills is built around a four-level damage framework. Knowing where your hair sits now is the clearest path to the right products โ€” and the right results.

1Cuticular

Signs: Tangling, dull hair, rough cuticles

Cause: Sun, wind, heat, everyday styling

โ†’ Blue range
2Moisture Loss

Signs: Flyaways, dull and lifeless

Cause: Heat tools, mild chemical services

โ†’ Blue range
3Protein Loss

Signs: Pigment change, dry lifeless feel

Cause: Aggressive chemical services

โ†’ Blue range
4Elasticity Loss

Signs: Hair won't stretch, dull with flyaways

Cause: Prolonged chemical and heat exposure

โ†’ Platinum range
J Beverly Hills

Blue

Grows with you

The everyday range built for real life. Blue adapts to changing needs across all hair types โ€” from daily maintenance through to colour-safe care and targeted repair. With 30 retail SKUs, it's the broadest and most versatile line in the collection.

Recommended for levels 1โ€“3
Shop Blue range on duris.ee
J Beverly Hills

Platinum

Transforms hair into art

The prestige line designed for hairdressers who demand complete creative freedom. Platinum targets level 4 damage โ€” elasticity loss โ€” restoring the structural integrity that makes hair workable and beautiful again.

Recommended for level 4
Shop Platinum range on duris.ee
J Beverly Hills

Men

Built for the modern professional

A self-contained grooming system formulated with botanically infused ingredients. Covers both styling and treatment needs in 12 products โ€” designed to keep hair looking sharp wherever the day goes.

Dedicated grooming range
Shop Men range on duris.ee

What defines the brand

Created by a working stylist

Built by celebrity stylist Juan Juan โ€” made for real salon performance, not just marketing.

Luxury hair care

Premium formulas designed to elevate everyday routines for women and men.

Solutions for every hair type

From hydration and repair to volume and daily care โ€” a complete system for different needs.

Need a recommendation?

Tell us your hair type and your goal โ€” we'll point you to the right J Beverly Hills routine.