Italy
NYCE
NYCE โ NEW YORK COSMETIC EXPERIENCE
Duris Beauty is the official importer of NYCE in Estonia.

Professional hair care and colour from Italy.
Brand Story
NYCE (NEW YORK COSMETIC EXPERIENCE) is an Italian professional hair care and hair colour brand focused on performance, innovation, and style.
The brand was created for salon use, but many products work beautifully in your home routine too โ delivering the same finish you see after a salon visit.
The NYCE range includes everyday care products as well as targeted solutions: colour protection, repair, hydration, smoothness, volume, and scalp care.
Find your NYCE line
Every NYCE line is built around a specific hair concern. Find what your hair needs most โ each line is a complete system, not just individual products.
EV'RY
Daily synergic treatments for scalp and hair with vegan actives. Three targeted shampoos โ energising, normalising, and replumping โ each addressing a specific scalp condition from roots to ends.
Shop EV'RY on duris.eeBeautox
A revolutionary deep reconstruction system. Beautox repairs hair porosity caused by external aggressors โ chemical services, heat, and environmental stress โ rebuilding the hair fibre from within.
Shop Beautox on duris.eeBeautox Blondy System
Specifically designed for blonde, bleached, and highlighted hair. The B.B.S. line neutralises yellow tones and rebuilds bond integrity โ keeping blonde luminous and structurally sound.
Shop Beautox Blondy System on duris.eeLuxury Care Discipline
A smoothing and taming system for frizz-prone hair. Shampoo, conditioner, and serum work together to moisturise and discipline even the most unruly hair โ lasting smoothness without weight.
Shop Luxury Care Discipline on duris.eeLuxury Care Volume
Lightweight volume for fine hair that needs lift without heaviness. The thickening shampoo, leave-in conditioner, and seawater spray add body and movement at every step of the routine.
Shop Luxury Care Volume on duris.eeLuxury Care Evita
Keratin-based restoration for dry, brittle, and over-processed hair. Evita rebuilds the hair's natural protein structure โ shampoo, conditioner, serum, and spray work as a complete repair system.
Shop Luxury Care Evita on duris.eeFlash Beauty
Fast-acting treatments when hair needs an immediate result. The Instant Glam Potion, Golden Reconstructive Oil, and leave-in mask spray deliver visible repair and shine in one step โ no waiting required.
Shop Flash Beauty on duris.eeGallery


Discover the NYCE Range
Browse products and find the right care for your hair.
